Google Ads is an internet-based advertising platform developed by Google that allows businesses to display ads on Google's search engine results pages (SERPs), YouTube, Gmail, and on the Google Display Network. It is a pay-per-click (PPC) platform, where advertisers pay per click on their ads after bidding on keywords.
Instant VisibilityAppear at the top of Google search results immediately.
Highly Targeted Reach specific users based on their search intent,
demographics, and behavior.
Measurable ROI Track every click, impression, and conversion to measure ad
effectiveness.
Cost Control Set daily budgets, control bids, and pause or stop ads anytime.
Wide Reach Show ads across Search, Display Network, YouTube, Gmail, and
partner websites.
Flexibility Choose different ad formats like text, display, video, shopping, or app
install ads.
Local & Global Reach Target users within a few miles or across countries,
depending on your goals.
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